Edenred Payment Solutions have created a free to all course designed to walk you through everything you need to know about developing and optimising your gift card program.

According to the latest GCVA KPMG H1 2024 Report and the Gift Card & Voucher Association (GCVA), gift card sales have continued to see strong performance, growing by 9.5% in the first half of 2024 compared to the previous year. Therefore, businesses that invest in well-executed gift card programs are reaping the rewards.

This course will allow you to access strategic tips to maximise the potential of your gift card program, covering:

- How to integrate gift cards into the buyer journey

-         Working with processors and distributors

-         Managing fraud and securing transactions

Check out their full blog and sign up to their course HERE.

It’s great to see GCVA members utilising GCVA research in their training and guidance.