GCVA Executive Board and Team

Find out more about the people who bring the GCVA to life

About the GCVA Board

The GCVA’s board are elected from the membership, and our dynamic executive team have broad expertise and skills, bringing gift cards to the boardroom and beyond. They work closely with the GCVA to develop strategic roadmaps, driving our thriving industry forward - and push gift cards further up the agenda in business and government.

Adam Hobbs

GCVA Executive Co-Chair, MD - Motivates.inc Ltd

Siobhan Moore

GCVA Executive Co-Chair, Partner - Keystone Law

Alisdair Cameron

Head of GIft Cards & Energy - Sainsburys

Annabel Le May

Senior Commercial Lead, Gift Cards - John Lewis Partnerships

Heather Rogers

VP, Business Development – EMEA and APAC, Blackhawk Network

James Malia

President - Europe, Prezzee UK Ltd

Katie Cannon

Managing Director, Jigsaw Business Solutions

Malcolm Berg

VP Business and Account Development, SVS

Warren Humphries

Head of Gift Cards, M&S

About the GCVA Team

The GCVA team are creative problem-solvers, bringing a wealth of knowledge and talent to collaborate across member services, events, research and communications.
Their job is to ensure the GCVA membership’s needs are met and that the significance of gift cards is supported across the wider industry and recognised in business and government.