GCVA Executive Board and Team

Find out more about the people who bring the GCVA to life

About the GCVA Board

The GCVA’s board are elected from the membership, and our dynamic executive team have broad expertise and skills, bringing gift cards to the boardroom and beyond. They work closely with the GCVA to develop strategic roadmaps, driving our thriving industry forward - and push gift cards further up the agenda in business and government.

Adam Hobbs

GCVA Executive Co-Chair, MD - Motivates.inc Ltd

Annabel Le May

Senior Commercial Lead, Gift Cards - John Lewis Partnerships

James Malia

GCVA Executive Co-Chair, President, Europe - Prezzee UK Ltd

Katie Cannon

Chief Brand Partnerships Officer - Tillo

Alec Donald

Retail Vertical Lead - Edenred Payment Solutions

Rob Coulstock

Business Unit Director - Commercial Development, InComm Europe

Federica Foldes

International Sales Optimizer - lastminute.com

Iain Donachie

Head of Gift Cards UK & Ireland - Tesco

Sarah Isherwood

Gift & Partnerships Manager - Mitchells & Butlers PLC

Jessica Hankers

Global Head of Sales - Virgin Incentives

About the GCVA Team

The GCVA team are creative problem-solvers, bringing a wealth of knowledge and talent to collaborate across member services, events, research and communications.
Their job is to ensure the GCVA membership’s needs are met and that the significance of gift cards is supported across the wider industry and recognised in business and government.

Dr Hannah Shimko

Managing Director

Amberlie Ross-Scott

Operations Director

Victoria Evans

Head of Business Development and Engagement

Rhiannon Whitehead

Marketing & Communiations Manager

Adri Whittingham

Business Development & Engagement Assistant

Ann Austin

Finance & Membership Manager