GIFTCARD500
GiftCard500 is a GCVA campaign to increase HMRC’s Trivial Benefits Allowance, from £50 tax-free to at least £500.
GiftCard500 is a GCVA campaign to increase HMRC’s Trivial Benefits Allowance, from £50 tax-free to at least £500.
The GIFTCARD500 campaign has been newly re-launched to be an important part of supporting the economy during the cost-of-living crisis.
Work is already underway, including a written letter to Chancellor Jeremy Hunt and Shadow Chancellor Rachel Reeves, but there is lots more to come; Phase 1 supporting partners will discuss next steps and campaign plan in an upcoming workshop.
Benefits:
Businesses supporting and retaining staff
Employees dealing with the cost of living crisis
The retail, hospitality and leisure sectors during a period of low economic growth
Driving money back into the economy
PHASE 1:
Full refresh of campaign materials (including template letters, briefs and social media content) - will be made available for all GCVA members to use
Briefings for key policymakers
Campaign press work to raise the profile of our work
Draft of a full plan of 2024 activity
PHASE 2:
Establish ongoing campaign platform, which lobbies on the industry’s behalf
Standing working group to push for a change
Deliver a full campaign plan of engagement activity
Thank you to our phase 1 contributors!
