GCVA Consumer Report November 2024

Take a look at our topline findings below:

• Retail spending growth to slow to 2.1% in 2024 as inflation recedes

• 30.5% of UK consumers bought physical gifts, gift cards or made self-use gift card purchases (Oct 2024).

• Those purchasing self-use cards that cited “to help with saving money” was at 47.8% over October 2024

• 53.1% of respondents agreed with the statement “I expect all gift cards to be usable across all of the retailer’s sales channels”

• Reflective again of a lack of major seasonal gifting occasions, single-brand retail gift cards underperformed

• Experience, leisure, and gaming cards should all represent strong options for thoughtful alternatives to physical gifts during the peak period