The Incentive Gift Card Coalition (IGCC) is a strategic industry group (SIG) within the Incentive Marketing Association (IMA) and is dedicated to furthering the education of corporate America on the use of gift cards as corporate incentives, recognition, and customer loyalty programs. Our membership consists of over 200 industry leaders - retailers, distribution partners, vendor/processor partners, agency partners, resellers and incentive houses. The IGCC, together with the IMA, is dedicated to helping our members prosper in the B2B incentive, recognition, and loyalty marketplace and other third party channels.