The Forum Carte Cadeau France (FCCF), founded by Anaëlle Guedj ( OnePrepaid) and Marie Trivino ( MGC Europe) was created to give the French gift-card industry a dedicated space for collaboration, transparency, and professionalisation. By bringing together retailers, issuers, processors, and service partners, the FCCF aims to structure the market, promote best practices, address shared challenges such as fraud and regulation, and accelerate the development of a stronger, more innovative gift-card ecosystem in France.